服务 | 研美咨询

What we do

International Clients

Global

Upstream Enterprises

International manufacturers entering China

For international companies with their own R&D and manufacturing, entering China means hard calls — NMPA timelines and real cost, entity structure, the direct / JV / distributor model, and how to read a track's capacity and competition. We deliver a full pre-entry assessment and landing plan, from regulatory pathway to market forecast — grounded in operating experience inside this market, not desk research.

NMPA registration strategy & timeline
Market sizing & competitive intelligence
Business model & entity setup
Distribution & channel architecture

Distributors

Overseas buyers sourcing from China

From raw materials to finished products, China's upstream has fully matured in quality, innovation and cost. For cross-border buyers the real challenge is supplier selection and quality control — among 90+ manufacturers, finding partners you can trust, with stable quality and complete compliance files. We provide end-to-end sourcing support, from supplier screening and factory audits to partnership matchmaking.

Product-track assessment & screening
Supplier benchmarking
Factory audit & assessment

Domestic Clients

Local

Cross-border Partnership

Chinese players seeking international brands

Whether upstream, distributor or investor, bringing an overseas product into China comes down to the partnership model — licensing-in, OEM, exclusivity or acquisition — and the capital structure behind it. We provide end-to-end cross-border support, from brand sourcing to deal execution, drawing on resources and hands-on experience on both sides of the bridge.

International brand search & matching
Partnership-model design
NMPA registration pathway

Full Product Lifecycle

Chinese companies with their own products

For a new or already-launched product, every stage — from approval to scale — demands a different capability: pre-launch strategy, post-launch promotion and team building, then organisational upgrade and business-model iteration at scale. We bring four disciplines across the entire product lifecycle, from blueprint to execution, alongside you the whole way.

Pre-launch strategy & planning
Post-launch promotion & team building
Scale-up: organisation & model

See the full framework →

	Market Strategy市场策略	Brand Strategy品牌策略	Medical Strategy医学策略	Sales Management销售管理
Pre-launchStrategy & planning	Market research & competitive analysis Segmentation & pricing strategy Business model & go-to-market plan	Brand positioning & visual identity Product & promotional materials Launch communications & content plan	Product clinical evaluation & efficacy validation Literature & clinical evidence review KOL mapping & academic consensus Indication & safety protocol design	Sales org & territory planning KPI & incentive system design Channel strategy & launch kickoff
LaunchExecution	Competitor monitoring & benchmarking Campaign execution & review	RED / WeChat content operations Digital marketing & paid media Sales collateral & scripts KOL / KOC partnership management	Post-market clinical study planning Speaker programs & medical education Expert content & clinical cases Academic conference planning	Product training (team + channel) KA management & distributor enablement Performance tracking & review
ScaleGrowth & iteration	Business review & strategy iteration Portfolio & business-model innovation New-market expansion assessment	Brand upgrade & content optimization Integrated marketing communications	Ongoing scientific support Academic influence building	Channel optimization & territory expansion Team capability upgrade

For the inbound we reveal the need,
For the outbound we pave the way